Optima manufactures high-performance, premium car batteries that stand up to extreme demands and conditions encountered by competitive and professional motorists. Every Optima user is connected by a dedication to mastering their craft, but they all had to start somewhere. In this campaign, we invite viewers to "Start Something" and join the world of Optima.

Copywriter: Bryce Wergin

Creative Director: Tom Gorton

Art Director: Danny Weilandt

Producer: Carla Englof

Cinematographer: Chris Leclerc

Editor: Andy Ramsey

:30 TV

"Start Something"

:30 TV

"Accomplishment"