Leinenkugel's Original - Vintage POS Materials

Leinie's Original is just that-- the Original beer from Leinenkugel's. To pay homage to the classic, Northwoods roots of this beer, we designed visual materials using vintage hand-painted Leinenkugel's artwork with nostalgic, borderline kitschy headlines. It looks and feels like something you'd see in a small town Wisconsin bar, or maybe your Grandpa's den. 

Copywriter/concepting - Bryce Wergin

Art Director/concepting - Danny Weilandt

Creative Director - Janson Straub